New NIke Mercurial Superfly Unveiled!!!
Cristiano Ronaldo, no less, was on hand to launch the new Nike boot at a global media event which was held at a bespoke space inside Battersea Power Station in London.
The Superfly II features a new, unique adaptive traction system designed for explosive acceleration. The Mercurial Vapor Superfly II also includes a re-engineered upper for enhanced fit and ball control for fast feet while Nike say the vibrant ultra-violet color boosts visibility on the pitch.
Nike’s design and engineering teams talked with some of the fastest players in the world, who emphasized that acceleration around a defender is just as important as beating him in a straight line.
The Nike Sports Research Lab researched the world championship finals in 2006 and found that there were 845 slipping events over 63 games, or roughly 14 per game. Building on these insights, the Nike team collaborated closely with elite athletes including Cristiano Ronaldo, Zlatan Ibrahimovic and Alexandre Pato to create a boot that enables toe-off acceleration and minimizes slippage in game-changing situations.
Athlete insights also pointed to the desire for a close fit around the foot without compromising on durability or support. Next-generation Nike Flywire technology incorporated into the boot’s streamlined upper provides a lightweight, strong and more dynamic fit. The carbon composite tuned chassis provides a lightweight platform with traction elements and allows players to stay closer to the ground.Superfly II Tech Specs
Traction on demand
In developing Nike Sense adaptive traction technology, designers created an adaptive stud that can extend and retract by up to 3mm, based on ground conditions and pressure exerted by the player. Directionally positioned blades maximize cutting and allow for quick changes of direction, while secondary toe traction provides added toe-off power for those first critical steps. The result is a boot that enables greater speed in all directions.
Quick Recognition
As fast as you’re moving, the high contrast, high visibility ultraviolet colour scheme allows team mates to find you even faster, so you get the ball delivered right at your feet.
Fit and Comfort
Flywire technology is fitted throughout a lightweight, multi layer composite upper to deliver a precise fit an optimal support.
Ultra light ride
The carbon fibre composite plate – the lightest and strongest chassis made by Nike – reacts instantly to your demands for speed.
The Mercurial Vapor Superfly II boot will be available on pre-order from 22nd March and for retail on 1st April 2010 at a price of £275.
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